George Lopez is the kind of comedian who can leave you rolling in the aisles or rolling your eyes. That’s both the blessing and the curse of most comedians, isn’t it?
One of the things — and there are many — that makes Lopez a little different is he has established over the years that he has a sometimes-narrow demographic. Not everybody objects to his often-ethnic jokes or caustic humor…not everybody likes them.
Now Carnival is gambling that the cruise line and George are a match, at least when it comes to demographics.
In a massive entertainment overhaul, Carnival has made him “creative director for comedy.” Translation: Head Comedian. He will have a (taped) presence on the comedy clubs, and on all Carnival ships they’ll be called “Punchliner Comedy Clubs Presented by George Lopez” and there will be a Punchliner Comedy Brunch on sea days.
And just to make certain nobody misses his act, one of his routines will be shown on your in-room TV.
George’s act, historically, wears thin after a while. The late-night TV show “Lopez Tonight” ended its two-year run last summer. He succeeded Arnold Palmer as host of the Bob Hope Golf Classic in California, also for two years until he was shown the door in 2009.
The TV show in his name on ABC had a five-year run, which is impressive, but it has been four years since its demise.
As one of four Latinos to have his own network TV show, he has always had a huge following among Hispanics. Part of Carnival’s gamble is that more Hispanics will take cruises.
Or at least more people who like George Lopez.